Distinctive resources

Distinctive resources10.The inbred environment of the firmdoesyour firm haveany characteristic strategic resource/assets?HOW/why?According to Johnson et al (2008), distinctive resources are indispensible element of organization to acquire competitive advantage. These unique resources should be hard to imitate or obtain. A hefty brand give the sack be seen as a distinctive resource for organization as it cannot be imitated easily (Johnson et al, 2008). A powerful brand related to a long term development of tillage and history of organization. That is, the image of organization should be developed step by step over period. For Toyota, the brand represents a beacon and reliability for customers (YoungAitken, 2007). Toyota holds the pry be of service to society and focus on innovation since it founded in 1937. Toyota enjoys its own features and develops it year by year. This positive image is difficult to be imitated or substituted. 13.The internal environment of the firmdoesyo ur firm haveany distinctive strategic resource/assets?HOW/WHY? 14.If yes,is this advantage sustainable?HOW/WHY?Competitive advantage could contribute to organisations performances are superior to their competitors (Johnson et al, 2008). To creating competitive advantage, companies should develop patented products or services in accordance with the changing external environment. establish on BBC Weather centre, the global climate is worsening day by day. The babys room effect is an essential phenomenon which related to climate change due to the homo activity and excessive gas emission. As for Toyota, environmentally considerate automobiles were innovated by using the new Hybrid technologies in order to sustain environment (Toyota homepage). The Hybrid technology is a combination of an engine and a repel and allow for become a core technology in the roughly future. This system compromises the merits of engine and motor to take advantage of their own strengths. To be specifically, the motor provide operate at the start up and low-pitched speeds, whereas the engine could be act at a certain speeds(Toyota homepage). It is can be said that this is a power-saved and efficient system. Furthermore, Toyota pay more vigilance on the utilization of various fuels such as gasoline, bio-fuels, electricity, hydrogen, biomass to aim to drop the emission of gas. Buying a hybrid railcar is encouraged before long because its fuel-saved feature and environmentally protection (BBC, 2008). That is to say, possessing a hybrid car testament become popular in the coming future in global. Based on King (2009), Toyota will be the first Hybrid car carmaker in European market. The first hybrid petrol-electric model is named Auris. It is distinctly can be seen that the Hybrid technology will be a core competence of Toyota. Another distinctive merit of Toyota is that Toyota lock in a certain market. Johnson et al (2008) claimed that market dominance is a rectify method to sustai n competitive advantage. Toyota focused on young genesis market when it was launched in UK (YoungAitken, 2007). Almost 70 percent under 40 customers were attracted by unusual advertising methods. For instance, sponsoring nightclubs activity, advertising in pop clubs, cinemas and concerts in urban area(YoungAitken, 2007). This marketing strategy is successful help Toyota dominate callowness market. In addition, the brand of Toyota means reliability and credibility for older drivers in the beginning (YoungAitken, 2007). It is can be draw the conclusion that Toyota lock in a certain size market. This competitive advantage will be sustainable in the future as its reasonable and feasible. Reasons why this competitive merits will be sustainable are as followsFirstly, the target of Toyota this innovation is train earth, humankind and vehicles coexist in the harmonious future(Toyota homepage). That is, minimizing the damage of human behavior and harmful gas generation. This is a vital task that the whole human have responsibility to do. Secondly, Hybrid system is a breakthrough of underway technology improvement. In other words, this system will bring the eco-car (Toyota homepage) time for human. Finally, the consciousness of environment protection is widespread and acceptable universally. Human will pay more attention on environment sustainability.