HP Pendrive Creative Brief Essay

The HP Brand is a lifestyle brand that provides electronic gadgets. PROJECT scopeWheather you are very much active in computer and indigence to transfer lots of office presentations,works,songs,movies HP provides pendrives to fit your kind of lifestyle.It had essential itself to cater to those who are active and value transfering files,music,movies etc.HP provides a varity of pendrives for the purpose of creation used from being extremely active to just relaxing.Where their pendrives fit a whole spectrum of daily activities,the problem still exists of getting computer users to film the HP Pendrives over its competition. Hp Pendrive needs to prove that it is a brnd of both lifestyle.Therefore,the purpose of this campaign is to show HP Pendrives being used and maltreat in all kinds of everyday lifestyles.TARGET AUDIENCE15-70 years honest-to-god males,females who involve with computer to whatever lifestyle they live.The audience will dish out the entire spectrum of computer user s from hard-core corporate person to those who study in school.Whatever the activity, the key is that they involve to share files,movies,musics etc.Advertising Objective piss consumer demand and awareness for HP Pendrive.CONSUMER MESSAGEPendrive made specifically for your lifestyle. depict CONSUMER utilityHP provides durable and quality pendrive,no matter what you are doing.BENEFIT SUPPORT Durability allowing you to continue with your active daily lifestyle without lamentable abou ruining your pendrive. HP provides upto 64 GB pendrive. Small in size.So, it is favourable to carry anywhere.COMPETITIONTranscend,Sony,Kingstone.