Nike Creative Brief

Nike fanciful Brief Key FactNike is brand name that is well reckon and has a long-standing history. The brand name Nike is almost synonymous with the word athletic competition or the term athlete. Problem Communications Must OvercomeNike is the leader in Textile Footwear and Apparel, despite this Nike is still seen by more or less as unethical because of their labor practices overseas. Communications ObjectiveNike hopes to change this comprehension without having to change its business model.By continuing to be the leader and setting the exemplar in the Textile Footwear and Apparel category, Nike hopes to eventually disconnect itself from that detrimental perception. Principal CompetitionReebok Smaller, but still lots of life, they own the rights to numerous professional sports uniforms such as the NFL and the NBA. Adidas The most like Nike. They mostly start their living off of Soccer costume and footwear. Under Armor The up and coming brand, they obtain the edge athl etic wear that athletes wear to a lower place their uniforms.Target AudienceDemographics People who are active, they like to go on a walk, run, or jog. Or people who are athletes. Psychographics I like to have the newest and freshest looking athletic wear. Im not very price-sensitive as long as the product looks and feels good. Dominant Leverage Point however Nike offers such a vast selection of athletic wear and footwear. The trounce of the best athletes such as LeBron James, Kobe Bryant, and Michael Jordan endorse Nike and have their own lines of apparel and shoes.Support (Reasons Why)Nike provides apparel and footwear to countries all over the world. Nike has the worlds greatest athletes endorsing their products. Nike has the largest line of products purchasable to its customers. Tonality (Brand Soul)Fresh, flashy, fun, the best. The worlds best athletes wear Nike. Anticipated Consumer solventDude I got these fresh new Nikes, lets extend some sports Mandatory and Policy Li mitationsNike Logo Nike Tagline Just do it tissue address www. nike. com